Big Pharma - Brand Plan (UK Style) (PowerPoint PPTX)

BRAND OPERATIONAL PLAN TEMPLATE DECK

The Operational Plan template should be completed by affiliate brand teams. Operational Plans should be created for all REGION Value Drivers (Product) and also for local value drivers where appropriate.

Please use the accompanying spreadsheet for planning tactics / timelines and proposed spend. The reports within the planning tool will support the completion of this template.

Please ensure slides are modified to include local data where possible (where local data does not exist please refer to the UK strategic Brand Plan) .
Please refer to guidance notes in each slides for additional information before completing the slides.

Please keep all core slides included in this deck, however please feel free to include any additional supporting slides in the appendix – the plan is intended to be a working document so it is important that the content suits the needs of the local affiliate / brand team.

TOC:
1. CURRENT BUSINESS
1.1 Therapy Area Overview
1.2 Market Overview
1.3 External Environment
1.4 Affiliate Portfolio
1.5 Current Performance
1.6 Implementation of E-Sales Aid
2. LEVERS OF GROWTH AND TARGET SEGMENTS
2.1 Patient Flow and Information Gaps
2.2 Patient Journey Insights
2.3 Target Segments
3. KEY ISSUES & CSFs
3.1 Key Issues
3.2 Critical Success Factors
3.3 Tactical Objectives
4. PROGRAMME AND RESOURCES
4.1 Marketing Programmes / Resources
4.2 Market Access Programmes / Resources
4.3 Digital Channels
4.4 Patient Support Programmes & Disease Awareness Campaigns (DAC)
4.5 Sales organisation
4.6 Capabilities Development
4.7 Key Account Strategy and Management
5. MEDICAL PROGRAMME AND RESOURCES
6. FINANCIALS
6.1 Product P&L
6.2 Major Risks and Opportunities
6.3 Market Development and Sales
6.4 Resourcing